STRATEGI PENGEMBANGAN AGRIBISNIS STRAWBERY ( Fragaria Vesca) DI DESA BONTO TALLASA KECAMATAN ULU ERE KABUPATEN BANTAENG

Sahlan Sahlan, Sri Wahyuni

Abstract


ABSTRACT

 

Agricultural development in Bantaeng directed to create an advanced agriculture and resilient, able to increase the yield and quality of production, increase farmers' income and living standards, expanding business opportunities and employment as well as filling and expanding the market. While the use of external inputs - massive and exaggerated to increase the yield and quality of production. The study aims to determine how the Agribusiness Development Strategy Bonto Tallasa Strawbery in Ulu Ere District of Bantaeng. Informants in this study is the unit of analysis (strawberries agribusiness development activities). The informants in this study were obtained intentionally which amounted to 8 people, 4 farmers, 2 Department of Agriculture (Extension) and 2 merchants suspected of knowing about the strawberry agribusiness development in Bonto Tallasa Ulu Ere District of Bantaeng. The results of this study indicate strawberry agribusiness development strategy are: 1. Improve the quantity to meet market demand. Utilizing existing facilities to develop new technologies. 2. Utilizing the experience of farmers and the potential of nature to improve the quality and quantity of the product in order to gain profit increased or high. 3. To collaborate with the government to obtain quality seeds. 4.Memberikan to improve institutional socialization in the application to overcome pests and diseases. 5. Maintaining quality of fruit to deal with competitiveness. 6. Improving understanding of farmers in processing products to meet safety standards and consumer products industries. 7. Utilizing the experience of farmers to cope with erratic weather changes. 8. Provide training to farmers on cultivation of strawberries products to meet the standards of consumer products and avoid competitiveness. 9. Increase the role of the institution to meet the industry.

 

Keywords : Strategy, Agribusiness Development, Strawberry

 


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References


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DOI: https://doi.org/10.35334/jpen.v2i2.1146

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