INTEGRATED FOOD BUSINESS MANAGEMENT

M. Rimawan

Abstract


Talabiu village is a coastal area whose main income is milkfish and has been developed into processed presto milkfish products. The results of processed bandneg production are still not optimal due to the limited understanding of the MSME group regarding management, production and business development. The aim of this service is to increase the understanding and skills of Milkfish Presto Hayati UKM in improving aspects of production, digital marketing, packaging and simple financial reporting, in order to strengthen the sustainability of their business and maximize the village's economic potential. The methods used in this service include training and mentoring and training related to digital marketing, packaging, simple financial reporting. The evaluation results show that this activity is very useful in increasing the knowledge and expertise of the presto Hayati milkfish MSE group, especially improving production aspects such as providing tools, online marketing, packaging benefits and being able to provide simple reports with the help of the application.

Keywords


Digital marketing, simple financial financing, packaging, intgerated

Full Text:

PDF

References


Armiani, Dwi Arini Nursansiwi, Sofiati Wardah, Baiq Desthania Prathama, Endang Kartini, & Agus Khazin Fauzi. (2022). Legalitas Usaha dan Digitalisasi Menjadi Faktor Keberlanjutan UMKM pada Masa New Normal. Jurnal Pengabdian Masyarakat Formosa, 1(2), 145–154. https://doi.org/10.55927/jpmf.v1i2.545

Fadillah, N. (2020). Analisis Pendapatan Petani Tambak Ikan Bandeng di Kecamatan Woha Kabupaten Bima. AGROTEKSOS: Agronomi Teknologi Dan Sosial Ekonomi Pertanian, 29(3), 112. https://doi.org/10.29303/agroteksos.v29i3.203

Hafiludin. (2015). Analisis Kandungan Gizi Pada Ikan Bandeng Yang Berasal Dari Habitat Yang Berbeda. Jurnal Kelautan, 8(1), 37–43. http://journal.trunojoyo.ac.id/jurnalkelautan

Heriyati, E., Prihatiningsih, E., Jainuddin, & Ningrum, T. G. (2022). Pelatihan Pengolahan Bandeng Presto untuk Meningkatkan Nilai Jual Bandeng di Kabupaten Kutai Timur. Altifani Journal: International Journal of Community Engagement, 3(1), 24–30.

Muzakki, M. N., & Asri, K. H. (2022). Strategi UMKM Bertahan di Masa Pandemi dalam Perspektif Islam. Alif, 1(2), 63–71.

Rimawan, M., Sari, N., & Ayu, E. P. (2023). Pentingnya Pembukuan Sederhana Bagi Usaha Alfa Timbu Desa Bolo Kecamatan Madapangga The Importance Of Simple Bookkeeping For Alfa Timbu Business , Bolo Village , Madapangga Sub-District. 1(3), 232–237.

Rozaki, Z., & Paksi, A. (2022). Abdimas Galuh DEVELOPING CREATIVE SMEs FOR IMRPROVING VILLAGE ECONOMIC Desa Terong Kecamatan Dlingo Kabupaten Dlingo menjadi salah satu desa. 4(September), 695–704.

Sugito, S., Prahutama, A., Tarno, T., & Hoyyi, A. (2019). Diversifikasi Olahan Ikan Bandeng oleh UKM Primadona dalam Program Pengabdian IbPE 2016-2018. E-Dimas: Jurnal Pengabdian Kepada Masyarakat, 10(1), 100. https://doi.org/10.26877/e-dimas.v10i1.3556

Wibowo, M. A. (2024). Strategi Pemasaran dan Packaging Produk Olahan Ikan Bandeng melalui Program UMKM IKBAN Tahun 2024. 03(01), 63–70.




DOI: https://doi.org/10.35334/jpmb.v8i3.5834

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Jurnal Pengabdian Masyarakat Borneo

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

E-ISSN : 2579-9797

P-ISSN : 2615-4323

Contact Person:

Gusriani: 082188737351

Email : jpmb.ubt@gmail.com

Website : http:// jurnal.borneo.ac.id/index.php/jpmb

Â